diff --git a/.emacs.d/include/priime-convenience.el b/.emacs.d/include/priime-convenience.el
index c58d08a..b7b7460 100644
--- a/.emacs.d/include/priime-convenience.el
+++ b/.emacs.d/include/priime-convenience.el
@@ -57,6 +57,17 @@
     (unless (string-empty-p selected-term-buffer)
       (switch-to-buffer selected-term-buffer))))
 
+(defun priime-terminal-emulator ()
+  "Open $TERM in the current project or current directory."
+  (interactive)
+  (let ((target-dir (or (projectile-project-root)
+                        (file-name-directory (buffer-file-name)))))
+    (priime--open-terminal-emulator target-dir)))
+
+(defun priime--open-terminal-emulator (dir)
+  "Open a terminal at DIR."
+  (start-process "*terminal*" nil "alacritty" "--working-directory" dir))
+
 (use-package projectile :straight t
   :custom
   (projectile-completion-system 'auto)
@@ -78,7 +89,8 @@
   :custom (vterm-shell (or (executable-find "fish") shell-file-name))
   :bind (("C-c v" . priime-terminal)
          ("<f8>" . priime-split-terminal)
-         ("C-<f8>" . priime-find-terminal)))
+         ("C-<f8>" . priime-find-terminal)
+         ("C-c V" . priime-terminal-emulator)))
 (use-package rg :straight t)
 (use-package anzu :straight t
   :bind ("C-c r a" . anzu-query-replace-regexp)